She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, a three-day event in partnership with Femme It Forward, honoring the genre’s 50th anniversary as part of the brand’s programming during GRAMMY® Week. A holistic campaign inclusive of an immersive “Small Business City” in Meta Horizon Worlds, a TikTok challenge, the kickoff of a Fearless Fund grant contest and a national ad campaign will further the brand’s impact on helping Black women entrepreneurs thrive.